There where things are hollow

Oh dear. How terribly unBritish last night's blog posting was. I have just reread it and felt distinctly uncomfortable at its unabashed happiness and overflowing joie de vivre. It was all true, of course, and I reluctantly admit that I am still feeling fairly fleet of foot and frisky. But how deeply uncharacteristic.

The only thing I can think of that might rectify this is a more lengthy complaint about the monstrous T-Mobile commercial that I witnessed being filmed in Trafalgar Square yesterday eve. First of all, the crowds gathered round the stage were huge. Yes, that's 'crowds'. Many, many people, all willing to give up their free time, desperate to be in a thirty second TV ad. The fame obsession of the British public will never cease to amaze me. I don't know what it says about me that I was willing to give up my free time to stand on Charing Cross Road and watch the proceedings, but I hope it's slightly less awful than actually wanting to be in the ad. I suspect it's a gossamer line.

A camera on a huge boom swooped over the masses, who obliginged by screaming mechanically and waving and sticking their tongues out, trying to do something - anything - to stand out long enough to earn their 0.15 seconds. Then the distinctly underwhelming celeb, Vernon Kaye, strode onto the temporary stage and shouted at those gathered beneath him, welcoming them to the next 'event' for T-Mobile. It was all so gross and I felt wrong and dirty for staying - but just when I was losing all self-respect, the karaoke began. After a fair bit of delicious wine at lunch, I was sucked in, hook, line, and singer.

We were getting into our stride a few tunes in - I had especially enjoyed Summer Loving - when the camera zoned in on a funky-looking blonde lass wearing a hoodie. As she saw her face on the big screen, she pushed off her hood and started really working the mike.
"Urgh," I thought to myself, "typical wannabe, making sure none of her fake-tanned mug is obscured on TV." She started singing - quite well, to be fair - in fact, staggeringly confidently for someone in the public, although it seemed like the sound balance on her mike was a bit more favourable... I felt briefly outraged for the other singers who'd came across as a bit breathy and understandably under-rehearsed, but then the man next to me said, "It's Pink," and I looked again, and from the mole on her face and a piercing somewhere, I realised that he was telling the truth, and the hoodie-wearer was, in fact, an American C-lister, with a moniker that matches T-mobile's logo colour, paid handsomely to turn up and give the advertising event of the afternoon a bit more star girth. All around her, everyone was smiling and reaching up to her, and suddenly I felt very protective of all the people who'd been happily chanting along to Build Me Up Buttercup before a Pop Star arrived. Sure, they'd only been there to get on TV too, but underneath all the commercialism, it had briefly seemed like a bit of harmless, inexpensive fun. But that's not enough for us these days. We can't just sing and look happy. We need additional endorsement from a well-known face. We need to be shown how it's done. We need to be put in our place. And it stinks. I wandered off shortly afterwards, leaving the fame-hungry hoardes to their worship.

I know, I know, I'm a hypocrite. I shouldn't have gone along at all. But I was curious. And it was a gorgeous sunny evening. Yes, I'm confused. But I do my best. And you love me for it.